Yeah, Peter Okoye is the perfect example of that shift from hitmaker to mogul.
Everyone knows him as Mr. P, one half of P-Square – the duo that basically wrote the blueprint for Afrobeats going global long before streaming. But the music was really just the foundation.
What he did off-stage is where it gets interesting:
- He owned the infrastructure. Instead of just being signed, they built Square Records. That meant they owned their masters, their production, and could even launch other artists. That’s step one every business course will tell you – don’t just rent the stage, own the building.
- He diversified early. While the hits were still charting, he was moving money into real estate in Lagos and Atlanta, building a luxury car portfolio, and launching his own fashion line, Mr. P Clothing, plus a fitness and entertainment company. Those brand deals with Glo, Pepsi, Airtel, KIA – those weren’t just checks, they were leverage.
- The solo pivot opened new doors. When he said “I am my own Square” last year after the second P-Square split, it wasn’t just a quote – it was a business rebrand. That solo era is linked to much more aggressive plays in tech startups and finance, including P-Square Capital in Dubai which is focused on DeFi.
By 2025 his individual net worth was being estimated around $80M in some reports – and almost none of that comes from Spotify streams alone. It comes from tours, endorsements, and those investments compounding.
That’s really the legacy for the Burna Boys and Remas coming after him. Peter and Paul proved you can get in the room with a chorus, but you stay at the head of the table because you bought property, built a label, and invested in where the money is going next.
